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Sponsorship Rate Calculator

What to charge a brand for a mention or dedicated video, as a rate range rather than one number.

Typical views in the first 30 days — sponsors price on expected reach.

Context for the rate card — pricing is driven by views, not subs.

Rate card

Integration (60–90 s segment)At $25–$35 CPM on expected views
$500.00 – $700.00
Dedicated video1.5×–2× the integration price
$750.00 – $1,400
Same views as AdSenseEducation & how-to RPM — what a sponsorship should beat
$80.00 – $200.00
Audience size
50.0K

How it is computed: expected views ÷ 1,000 × $25–$35 CPM for an integration; a dedicated video is 1.5×–2× that. The AdSense row shows the same views at your niche's RPM — a good deal should pay well above it.

Same job, one API call

Runs in your browser — nothing is sent anywhere.

Read the API docsGet a free API key

Questions

What do sponsors actually pay for?

Expected views, not subscriber count. The calculator prices off your average views per video and your niche’s CPM range, then adjusts for integration length.

Does a dedicated video price higher than a mention?

Yes — a mention shares the video with everything else in it; a dedicated video is the whole placement. The calculator adjusts the range for integration length.

Should I quote the top of the range?

Quote mid-to-top and expect a counter-offer. Brands negotiate down, and an engaged niche audience holds a higher rate than the view count alone suggests.

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