CTR Calculator
Impressions against views for one video, plus the impressions a view target needs.
Times your thumbnail was shown (YouTube Studio → Analytics → Reach).
See the impressions a view goal needs at this CTR.
Enter impressions and views to see the CTR.
How it's computed: CTR = views ÷ impressions × 100. Impressions needed = target views ÷ CTR. YouTube says most channels sit between 2% and 10%.
Same job, one API call
Runs in your browser — nothing is sent anywhere.
Questions
What CTR is normal on YouTube?
YouTube says most channels sit between 2% and 10%. What matters is your own trend: a CTR that falls as impressions grow is normal, a CTR that collapses is a packaging problem.
Where do I find my impressions count?
YouTube Studio → Analytics → Reach → Impressions. Pair impressions and views for the same video and the calculator gives the CTR.
Do external embeds count as impressions?
No — impressions only count when YouTube serves the thumbnail on a surface it controls: browse, suggested, and search. Traffic from external sites and embeds is not counted.
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